Eng 101

Commercialism is a way to present the product and it has spread into almost every aspect of daily life. In these days making films is practically similar to making commercials. The movie makers made commercials of specific products in exchange of money or the valuable objects for their job. The producer’s purpose is generally generating profit from their production however for viewers it is not seen as a profit but a waste of time. In films the commercialism is mostly made with product placement which is a type of advertising. The way of product placement is deceptive and some people do not realize them at all. For example, in the movie called I, Robot the mark of Converse was really effective in order to influence people and make them ambitious about buying shoes. In the Truman Show, it is possible to see lots of product placement examples that are made in a sarcastic way. With this sarcasm, the audience becomes much more aware of the beguiling way of commercialism in films. Watching movies should be more entertaining and educating whereas films commercialized in order to increase producer’s profit. People get bored with watching long length advertisements and also it does not redound anything necessary for them.